Skip to content
Back to Blog

Babble Acquires Direct Response Plus

Babble acquires Direct Response Plus to expand its cloud communications services, retaining key DRP staff and ensuring seamless integration.

Megan Smith
Megan Smith

Jul 30, 2019

News

Listen here instead:

Babble Acquires Direct Response Plus - Babble
1:56

I am extremely pleased to announce that Babble have acquired Direct Response Plus Limited (DRP), the communications technology re-seller and a division of the Yonder Digital Group of companies. Our aim is for this to be the first of a number of acquisitions that ensure Babble cements its place as one of the major players within the cloud communications market.

The combined organisation, operating as Babble, will have over 600 customers, including fantastic brands such as Secret Escapes, Chubb, Park Plaza, Robert Dyas and Holiday Taxis.

Like babble, DRP focuses on providing cloud communication solutions to mid-market high-growth customers, and this, combined with an aligned product portfolio, means that the acquisition will be simple and speedy to integrate.

I am very confident that the acquisition is a win-win for Babble and the DRP customers, who will immediately benefit from our scale and financial strength, and particularly from our strong Customer Success, Account Management & Support structures. With a 98% customer satisfaction score for our support organisation, I feel confident in making that claim. In addition, existing DRP staff are being retained in key roles and so there will be strong operational continuity for existing customers.

It is clear to me that traditional comms & telecoms ‘re-sellers’ continue to overcharge and under-serve their customers, and at Babble, we believe that this is our opportunity for growth. The market shift to subscription-based services demands high-quality service day in/day out, and we believe that as one of the very few subscription-only businesses in comms that our focus on making our customers ‘business brilliant’ gives us an edge. Working alongside the DRP customers gives us a further platform to demonstrate the value we bring, and all of us are excited about the opportunity.

Megan Smith

As Brand and Communities Manager, Megan makes sure our customers feel informed, supported, and connected. Whether through clear messaging or sharing valuable insight across Babble’s website and social media channels, she ensures we’re delivering relevant information, championing customer success, and building lasting partnerships.

babble-subscribe

Never miss an article again

Subscribe to our blog updates and get the latest articles delivered right into your inbox.

Latest Articles

Why the NHS and M&S Cyber Attacks Are a Wake-Up Call for SMBs

Why the NHS and M&S Cyber Attacks Are a Wake-Up Call for SMBs

Learn why recent cyber attacks on major UK institutions are a critical wake-up call for SMBs to bolster their cyber resilience now.

Your Biggest Security Risk This Year? Running Windows10 After EOL

Your Biggest Security Risk This Year? Running Windows10 After EOL

Understand why continuing to use Windows10 after its End of Life in October 2025 will leave your business vulnerable to cyber attacks and c...

How to Run an Effective Data Audit

How to Run an Effective Data Audit

Learn how to run an effective data audit to uncover vulnerabilities, ensure data integrity, and maintain regulatory compliance for your SMB...