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Shadow AI Isn’t Just an IT Problem—It’s a Business Liability - Babble

Written by Keith Archer | Jul 18, 2025 5:00:00 AM

AI adoption is exploding across enterprise environments, often in ways leaders never approve or even see. At first, it may seem innovative for employees to tap into tools like ChatGPT, Copilot, and Claude to boost their productivity. But beneath the surfaces lies a growing threat: Shadow AI – the unsanctioned use of AI tools outside formal IT oversight.

I’ve seen this pattern before: what starts as a harmless experiment can escalate into an operational nightmare. As a Cloud Security Specialist, I’ve been helping enterprises adapt to every major shift in the digital threat landscape for decades. From the dawn of Shadow IT in the cloud era to today’s AI-driven disruptions, I’ve worked with business and IT leaders to understand the risks they face and the blind spots they didn’t know they had.

Shadow AI is one of the most urgent threats I’ve seen over the years. Not because it’s malicious, but because it’s misunderstood, underestimated, and moving fast. And the bigger the business, the greater the risk. Left unchecked, Shadow AI becomes a liability hiding in plain sight — scaling faster than most enterprises can govern.

In this article, I’ll unpack why Shadow AI is more than a tech issue — it’s a strategic business risk that demands board-level attention. Let’s take a few minutes to unpack the scope of the liability.

What This Blog Covers:

The Rise of Shadow AI in the Modern Workplace

NextGen AI tools like ChatGPT, GitHub, Midjourney and Copilot have transformed the way we work and taken productivity to another level. Employees across industries are rightfully taking full advantage of the newfound speed, efficiency, and creativity these solutions offer. But here’s the problem: most of this accelerated AI adoption is happening under corporate IT’s radar, giving rise to what we call “Shadow AI.”

Similar to the Shadow IT trend during early cloud adoption, Shadow AI crops up because innovation outpaces governance. In both cases, employees opt for more efficient tools without consulting the IT department. The crucial difference between the two is not the type of technology per se, but the level of risk. Where Shadow IT disrupts control over your tech stack, Shadow AI threatens data security, regulatory compliance, and decision integrity at scale.

What Is Shadow AI?

At its core, Shadow AI refers to the use of artificial intelligence tools and services within an organisation without formal approval, oversight, or integration into the enterprise’s official IT or governance frameworks. In other words, employees are leveraging AI platforms on their own – outside of IT’s knowledge – to get their work done faster or better. While they have the right intentions, doing so opens the door to significant risk.

In my experience, common examples of tools that tend to “slip through the cracks” include:

  • Generative AI platforms – like OpenAI’s ChatGPT or Anthropic’s Claude for text generation, and Midjourney for image generation.
  • Code assistants – such as Copilot (which suggests code and accelerates development tasks).
  • Auto-transcription and summarisation tools – Otter.ai or OpenAI’s Whisper, for example, are used to transcribe meetings or summarise documents.
  • No-code AI builders – platforms that let non-technical users create AI models or automations without coding (these are often adopted independently by business teams).
  • SaaS applications with embedded AI features – for instance, a CRM, marketing, or HR tool that has predictive analytics or AI-driven recommendations built in. Again, these features might be enabled by users or teams without IT’s knowledge.

Because these tools are so easily accessible and are usually just a click or quick sign-up away, the frequency of Shadow AI has skyrocketed. More and more employees in various functions have started using them to solve immediate problems. To make matters worse, many of these tools are embedded within SaaS platforms or accessed via browser-based apps — making them hard to track and even harder to govern.

Certain departments are especially prone to Shadow AI due to the nature of their work:

  • Marketing: Uses AI for content generation, social media posts, and customer analytics.
  • Development/Engineering: Uses code assistants and large language models (LLMs) for code generation, debugging, and refactoring.
  • Customer Service: Uses AI chatbots to handle common inquiries or uses AI to summarise customer interactions.
  • Legal and HR: Uses AI tools to draft or review contracts, and to summarise lengthy policies or legal documents.

These examples barely scratch the surface, and no matter what role you’re in, AI is bound to make your job easier in one way or another. We all want to be efficient and competitive, and AI tools promise exactly that. But if the company isn’t providing an approved solution or if the approval process is too slow, any employee is bound to take matters into their own hands.

Having restrictive or outdated policies without viable AI alternatives can encourage this workaround behaviour – which goes back to my earlier point on innovation outpacing governance. Put differently, if employees feel that the official rules are hindering their productivity and there’s no sanctioned AI help available, they’ll likely turn to external AI tools quietly. The cultural aspect plays a part in this, too: not having an open discussion about safe AI use can lead people to experiment in secrecy.

Defining Shadow AI in this way highlights why it’s not just a harmless trend. Enterprises often fail to offer approved, usable alternatives or clear guidance on AI usage, which leads to individuals or teams adopting AI solutions in silos. The organisation’s data can then be fed into unknown systems, decisions get made by unvetted algorithms, and leaders have zero visibility into any of it.

Why Shadow AI Is a Serious Business Risk

What may start as a clever hack in one corner of the business could cascade into a compliance nightmare, reputation-damaging mistake, or worse, a lawsuit. Even at companies with mature IT and security functions, Shadow AI poses multi-dimensional threats that go far beyond traditional IT concerns. When these tools are used without oversight, they can bypass data governance and security controls, expose proprietary data to third parties, introduce unmonitored model decisions into business processes, and often lead to regulatory non-compliance.

In short, unchecked AI usage can undermine the very pillars of enterprise risk management. Let’s break down the three main risk areas of Shadow AI:

1. Data Leakage

This is the most immediate risk of Shadow AI. When they feed internal data into unapproved AI tools — such as uploading customer information into ChatGPT — they may unintentionally expose proprietary or sensitive data to third parties. For example, a marketing team might upload customer lists into a generative tool to personalise copy. The AI tool happily produces the content – but behind the scenes, it also stores that customer data and reuses it to train its models.

Arguably, the worst part is that the data is now outside the enterprise’s control, sitting on a third-party server, and potentially being seen by AI trainers or other users. Not only is this a clear GDPR violation, but this leads to intellectual property theft. In a nutshell, every time an employee uses Shadow AI with sensitive data, it’s like leaving a confidential document on a public bench.

2. Compliance & Regulatory Violations

Hand in hand with data leakage are compliance and legal risks. Shadow AI can lead to regulatory non-compliance, especially if customer personal data or confidential records are involved. Industries such as finance, healthcare, and retail are governed by strict regulations (GDPR, CCPA, HIPAA, PCI-DSS, etc.) on how data is handled and protected. When employees use unapproved AI tools, they are likely violating data protection rules or contractual obligations without even knowing it.

Another compliance risk is that AI may make decisions that breach fairness or transparency requirements. For instance, if an HR team quietly uses an AI tool to screen resumes without disclosing it, they might be violating employment laws or ethics guidelines, if the algorithm exhibits bias.

The scale of compliance exposure can be massive: at a large enterprise, a single Shadow AI tool could be making thousands of decisions or generating outputs daily (any of which could break the rules). In complex environments, an unvetted AI’s output might feed into official business processes (for example, auto-generated customer insights being used in reports), which could amplify the impact of one compliance failure across multiple systems.

There’s a laundry list of compliance violation consequences that I could go through. But I’d say at the very top would be the reputational damage: the fallout from such incidents can be severe enough to overshadow (pun intended) the initial productivity gains Shadow AI delivered.

3. Model Misuse & Poor Decision-Making

In light of the HR example I mentioned above, unmonitored AI tools can influence decisions without transparency or accountability. Without visibility and governance, AI use can introduce bias or discrimination, make decisions with no audit trail, and even breach ethical standards.

The lack of an audit trail is another huge issue: if an AI solution influences a business decision (say, an investment recommendation or a customer service resolution) and that decision later comes into question, the company may have no record of why or how the AI arrived at its suggestion. This would then result in operational failures that only surface after the damage is done.

Saving the worst for last, model misuse can directly harm customers or employees. For instance, an “AI advisor” giving faulty financial advice, or a generative AI producing harmful or inaccurate content. In a large enterprise, AI tools could be quietly influencing thousands of micro-decisions every day that could eventually, if left unchecked, cripple a business. From customer mistrust and churn, to internal chaos and finger-pointing when things go wrong without clear accountability, the ramifications are countless.

I say all this to say that productivity gains don’t justify unmanaged risk.

At this point you might still be wondering: ‘Why is Shadow AI such a critical risk even for well-run enterprises?’ A fair question to ask, given that these companies usually have the most defined processes and workflows. However, this issue is most prevalent in large enterprises because it creates blind spots in an organisation’s oversight. If leadership underestimates this problem, they risk being blindsided by incidents that we’ve discussed above.

Moreover, the issue is not likely to resolve itself. Shadow AI is driven by employees’ genuine needs and ambition to excel. In many cases, they’re trying to get ahead or meet goals in the absence of officially sanctioned AI solutions. So long as that gap exists, the pull of Shadow AI will remain strong. This is why forward-thinking enterprises must treat Shadow AI as a strategic business risk and address it proactively, rather than dismissing it as just an IT policy violation.

Shadow AI Is Already a Liability — Here’s What to Do Next

You don’t need to have all the answers just yet, but you do need to understand this: Shadow AI is not just a trend — it’s a liability. This is a growing blind spot that could expose your business to real harm.

Shadow AI introduces some serious risks: data leakage, regulatory violations, and biased decisions that bypass your existing controls (to name a few). Even in mature enterprise environments, these tools can quietly undermine everything from governance to customer trust. Because when AI adoption happens without oversight, the consequences scale fast.

As someone who has been working in internetworking and cyber security since the earliest days of the web, you can trust me when I say that this is a force to be reckoned with. I’ve seen how fast these tools are being adopted, and how quickly they can go from helpful to harmful.

If you’re ready to take the first step toward gaining visibility and control, start by learning how to identify where Shadow AI already exists in your organisation. In my next article, we’ll cover exactly how to shine a light on these tools — so you can go from risk to resilience.