James Hookins

James Hookins

With 12 years in the industry, James specialises in supporting complex, critical customers like NHS 111 and GP out-of-hours services. He brings extensive experience in deploying and supporting contact centre platforms, driven by a genuine passion for people and problem-solving.

Posts by James Hookins
The Pros and Cons of Using Five9 as Your CCaaS Solution
This is an image of contact centre agents working at a shared desk.
Blog Contact & CX

The Pros and Cons of Using Five9 as Your CCaaS Solution

Is Five9 the right CCaaS for your business? Discover its pros, cons, and real-world results — plus how to make it work best with Babble’s support.

May 23 2025
James Hookins
by James Hookins
5 Reasons CCaaS Projects Fail (and How to Avoid Them with Five9)
This is an image of people working at a boardroom desk.
Blog Potential Problem

5 Reasons CCaaS Projects Fail (and How to Avoid Them with Five9)

Why do CCaaS projects fail? From poor planning to weak adoption, learn 5 common mistakes and how Five9 helps SMBs avoid them for success.

May 21 2025
James Hookins
by James Hookins
Where AI Improves Patient Experience Most
This is an image of a doctor on a virtual call with a patient.
Blog Potential Problem

Where AI Improves Patient Experience Most

How can AI improve patient experience in healthcare? Discover simple, proven ways AI can ease pressure, boost care, and support your frontline staff.

Apr 02 2025
James Hookins
by James Hookins